Creative guidelines website


  • Ad serving via Google Ad Manager.
  • File Formats: HTML5, GIF, JPG, Third Party tags.
  • File size: Hosted creatives can be up to 900KB.
  • If providing HTML5 creatives please read the HTML5 requirements for Google Ad Manager and follow click tag guidelines
  • SSL compliance – Please ensure all resources (including secondary resources) of a creative are SSL compliant (https). Note that a click-through URL does not need to be secure. Only applies if all creative assets are not hosted by Google Ad Manager.
  • Loop limitations – Loop limit of three may be requested if animation is particularly distracting to users.
  • Sizes:
       Leaderboard (728 x 90)
       Top banner 300x90
       MPU (300x 250)



  • File Formats: GIF or JPG
  • Animation: If the ad is animated, it should continuously loop and all important information should be included on the first frame.
  • File Size: The file size must be 80K or less.
  • Sizes:
    • Leaderboard (728x90)
    • MPU (300x250)

Native Advertising - Sponsored article

  • 10 words headline text
  • 60-70 words of body text
  • URL to your website